No, it’s not Kim K., Tay Tay, or even the Biebs.
With over 90 million followers, who would have guessed that Selena Gomez is the top followed celeb on Instagram?
In fact, behind Instagram’s own account, Selena is the most followed person on the site.
With such an enormous following, it makes sense that Selena is in a unique position to make a ton of money off sponsored posts. After all, it’s hard to scroll through your Instagram feed without seeing plugs for 310 Shakes, Flat Tummy Tea, and those light-based teeth whitening kits.
The 23-year-old has nearly 200 million followers on her Instagram, Twitter, and Facebook accounts combined. This staggering number makes her the most influential celeb on social media according to D’Marie Analytics.
It’s estimated that with Selena’s online presence, she could command a high price for sponsored posts as much as $550,000! Can you imagine making half a million dollars just for posting a picture to your Instagram account?!
It’s worth mentioning that this figure may be different than how much she is actually getting paid when participating in social media campaigns. That is up to negotiations between her agents and the brands.
Selena has promotional deals with Coke and Pantene but rarely includes these, or other products, as sponsored posts.
D’Marie Group CEO Frank Spadafora told AdWeek, It’s interesting that the statistically most influential person on social media is engaged in noticeably less campaigns than other celebrities.
Personally, I think it’s because she’s being smart and she’s aware that over-saturating her social feeds with sponsored content could negatively impact the relationship she has with her audience, he explained.
A few weeks ago, Selena earned the title as having the most liked Instagram picture to date. It’s a simple photo of the singer holding a Coke bottle, and it has received over 4.7 million likes.
Are you surprised to learn Selena Gomez is the most influential celeb on social media?